Mobile Phone in the Driverās Seat
MIVB
The Brussels transportation company STIB-MIVB mean it: mobile phones have no place in the driverās seat. And that goes not only for bus or tram drivers, but also managers and administrative personnel. Our task? Support their awareness-raising campaign with 10 short videos that underscored the main message.
Instead of making the umpteenth ādonāt call while drivingā film, we and STIB-MIVB chose to take things in a different direction. With a very healthy dose of humour, we show situations where things can go all wrong. The overly bold teenager, the āI know betterā forty-year-old, the āIāll just post something quick and then listen to youā office worker ... They all make an appearance in the animations. In 10 quite exaggerated situations, you are confronted with your own shortcomings.


